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Leadership

Dena E. Kelly, LPC, BCBA, LBS
Founder and CEO

Dena Kelly is a Licensed Professional Counselor and Board Certified Behavior Analyst whose true passion revolves around transforming the eating habits of children, consequently enhancing their overall quality of life and positively impacting their families.

After dedicating over a decade to direct feeding intervention, Dena has shifted her focus towards creating comprehensive feeding programs and training professionals and caregivers in delivering interventions rooted in the principles of Applied Behavior Analysis (ABA).

In her most recent role, Dena joined Helping Hands Family as the Feeding Program Director, where she designed a feeding program that supported ABA staff at multiple clinic locations. This feeding program educated staff about feeding disorders, explored the various factors contributing to food refusals, and provided insights into the rationale for selecting different protocol techniques and procedures.

Prior to Helping Hands Family, Dena served as the Director of Feeding and Diagnostics at SPARC where she was instrumental in developing its Pediatric Feeding Therapy Program. Here, she trained fellow professionals in managing some of the most challenging feeding difficulties, delivered individual feeding therapy, and provided diagnostic evaluations and therapy for autism spectrum disorders.

Dena Kelly possesses over two decades of experience and has consistently dedicated herself to the betterment of professionals, students, and staff across various levels of expertise.

Alyson Kuritz
Co-Founder and Chief Marketing Officer

Alyson is a marketing and PR professional who has spent 15 years dedicated to improving healthcare through strategic communication and innovative marketing initiatives.

Before co-founding Focused Approach, Alyson served as the Principal at Zer0 to 5ive, a renowned marketing and PR agency specializing in the technology sector. Here, she honed her expertise in crafting successful campaigns for healthcare clients, elevating brand recognition, and attracting potential customers and investors. She collaborated with a diverse clientele, including established public companies like OraSure Technologies and TELA Bio, as well as forward-thinking startups utilizing AI to predict cancer risk recurrence.

Prior to her time at Zer0 to 5ive, Alyson established her foundation in healthcare marketing and PR at Communications Strategies, where she supported PR efforts for a leading global pharmaceutical company’s women’s medication brand during a crucial FDA approval phase. Her early career at CPR Communications laid the groundwork for her unwavering passion and commitment to healthcare-focused communication. Her ability to navigate the intricate healthcare landscape, coupled with her dedication to promoting impactful solutions, has been a hallmark of her career.

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